Work
Designing an auto-tracking fitness app for HERCS
Project Overview
What is the project
The HERCS Mobile App and eBell transform weightlifting with smart, real-time tracking and optimization
Launched in 2021 by a passionate team of NYC fitness enthusiasts, HERCS™ introduces eBell—an innovative, auto-detecting fitness attachment designed for weightlifters. Coupled with a versatile mobile app, eBell adapts to various gym equipment, providing users with real-time tracking, personalized feedback, and AI-driven training insights.
Target Audience
We talked to 12 weightlighters across various fitness levels to explore their tracking experiences. Our user research map pinpoints issues like exercise choice overwhelm, personalized workout plans, and guidance gaps.
🤯 Overwhelming options and unclear relevance left users paralyzed by choice.
📉 Rigid, one-size-fits-all routines failed to adapt to individual progress or needs.
🧩 craved tailored feedback but found only vague or generic guidance.
Project Goal
How might we provide weightlifters with accurate, real-time tracking and personalized guidance to effectively optimize their workouts?
The Solution
With the challenges of target audience clearly identified, we’ve designed a user journey that improves their workout experience.
Timeline
I started the project in Feb 2023, and for about 7 months, I took ownership of the HERCS App design to the stage where we are preparing for the App to launch. On the side, I also designed HERCS’ website which was launched in July 2023.
Design Journey
What preparations did I make for the design phase? Let's explore my design journey!
Competitor Analysis
We found that individuals commonly enhance their fitness through personalized workout plans, strength-building exercises, and active participation in fitness communities
We selected a leading company from each category for our study.
Design Goals
The goals focus on creating a seamless and engaging user experience that meets weightlifters' immediate needs and promotes long-term satisfaction.
Initial Ideation
How can we integrate HERCS's experience into the current user journey to help resolving the pain points?
Our design process was driven by direct insights from user interviews, which led to an initial wireframe. We focused on addressing user-identified pain points by integrating personalized workout recommendations, real-time tracking with eBell, and detailed post-workout analytics.
Design Case Study:
Solution
Seamless Connection Alerts - Two Modes for Undisturbed Workout Notifications
Challenge
Approach
Testing & Iterations
Testing Insights
How can we best indicate eBell’s connection status to enhance user experience?
Design Case Study:
Solution
Automated Tracking - Effortless, Hands-Free Data Logging
Challenge
Approach
Testing & Iterations
Testing Insights
How did user testing drive the evolution of our workout tracking interface?
Project Takeaways